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LOS ANGELES, OCTOBER 13, 2014 - KEYPR, a technology start-up whose cloud-based solution integrates the hotel experience for guests and management through mobile technology, announced that former president and COO of Hilton Hotels Corporation, Matthew J. Hart, has joined the company's Advisory Board.

Hart joins an executive team of industry leaders with a track record of bringing revenue potential into line with evolving customer demands and new technologies in diverse industries. KEYPR, which offers an innovative approach to personalizing the guest experience, is gaining traction at distinctive hotels across the country. 

Hart said, "KEYPR offers innovative, end to end guest engagement solutions, and provides significant value to hotel owners and managers. It is a well designed, cost effective technology solution that will appeal especially to millennial travelers."

He concluded, "I'm excited to participate in bringing this revolutionary technology to market, and look forward to rolling it out across the country."

KEYPR provides mobile check-in and check-out, allows guests to personalize their entertainment experience and access a directory of hotel services on-premise, all through a KEYPR provided in-room tablet, or via their own smartphones. 

KEYPR also reduces the administrative burden on staff, improves operational efficiencies and increases revenue. It allows hotels to proactively anticipate and address guest needs, while offering management real-time access to operational metrics through an integrated dashboard. KEYPR provides a level and depth of real-time business insight that has never been available to hoteliers before.

Nizar Allibhoy, KEYPR's Chief Executive Officer, was quoted as saying, "We are thrilled to welcome Matt to our advisory board of experienced industry leaders as we to continue to steer our expansion and ramp up the deployment of the KEYPR solution." 

Hart joins other industry innovators on the KEYPR advisory board, including Richard Warnick, president and founder of hospitality advisory and asset management firm Warnick + Company; Yair Landau, a partner at venture capital firm MK Capital, which pursues investment opportunities in digital media, digital production and gaming; David Perry, co-founder of the cloud-based games service Gaikai which sold to PlayStation in 2012 for $380 million; and Mark Anderson, Chief Operating Officer of Gaikai.

About Matthew J. Hart

Until the buyout of Hilton Hotels Corporation by Private Equity in October 2007, Mr. Hart was President and Chief Operating Officer of Hilton Hotels Corporation.  Previously he had been Hilton's Chief Financial Officer.

Prior to joining Hilton in 1996, Mr. Hart was Senior Vice President and Treasurer for the Walt Disney Company, where he was responsible for the company's corporate and project financing activities.

Before joining Disney, Mr. Hart served as Executive Vice President and Chief Financial Officer for Host Marriott Corporation. He held various financial positions at Marriott Corporation (prior to the formation of Host Marriott), which he joined in 1981 as Manager, Project Finance.

Mr. Hart was a lending officer with Bankers Trust Company in New York from 1976 until 1981. He graduated cum laude from Vanderbilt University in 1974 and received his MBA from Columbia University in 1976.

Mr. Hart is on the Board of Directors of American Airlines, American Homes 4 Rent, Air Lease Corporation, and Great American Group.  He is on the Advisory Board for KEYPR, a hospitality technology company and is a Trustee for CCA funds, a mutual fund.  He is the past Chairman of Heal the Bay, based in Los Angeles, California.

Contact: Michael Frenkel, MFC PR, For KEYPR

michael@mfcpr.com / (212) 808-6559

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